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Planning for Product Data Management

Product data management can have a tremendous impact on the productivity and efficiency of a business. With more and more consumers now shopping online as well as on wireless devices, it has become more important than ever for businesses to ensure their product data are managed in the most effective manner possible. The right product data management software can serve as a central repository for a variety of information regarding product history. Integration of such information can assist any business user who must interact with products, including engineers, project managers, buyers, salespeople, and quality assurance teams. With the benefits provided by product data management, retail businesses of all sizes can take advantage of a more streamlined business operation while operating more efficiently.

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Planning for Product Data Management

Who Needs Product Data Management Software?

There is a misconception that only big business operations can benefit from the use of data management software. This is not the case. Product data management software can be used by businesses of all sizes as well as by staff at practically any level within a business. For instance, a variety of individuals can benefit from the incorporation of a product data management software, including product managers, software engineers, marketers, and sales staff. This type of software can be effectively incorporated at all stages of the product lifecycle management process, including design, production, distribution, and marketing.

How Is Product Data Management Software Used?

Product information management software can be used in a host of ways to make managing product data easier and more efficient. For instance, it can be used to manage different types of product data, such as the technical specifications of products, models, design drawings, related documents, bills, and more. The product information array that can be managed with the right software solution is virtually without limit.

In incorporating this type of software, it’s important to understand the necessary tool requirements. They include support for multiple data types, versioning, security, and collaboration.

The Importance of Selecting the Right Product Data Management Software

Choosing the right product data management software is essential to enjoying the maximum benefits offered by this software. The advantages of product data management with the Comindware professional web-based data management platform are enormous, including the ability to easily migrate data from Microsoft Excel and Access. Additionally, this software makes it easy to manage business data, processes, and projects together. With this solution, it’s also possible to search your data in a native, easy-to-understand relationship-view format. Not only does this make operations more efficient and help save time, businesses may find that incorporating a product data management software can also help them to save valuable resources. No longer will it be necessary to track product information manually, a task that previously took an incredible amount of data as well as staff resources.

Incorporating an effective product data management software can deliver a number of benefits for companies of all sizes, making it easy to keep track of products and product-related information.


Maria Komarova is a Product Marketing Analyst at Comindware – a global software company delivering innovative Business Operations Management solutions enabling performance and efficiency optimization.

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