With the advent of digital offerings, the way companies are interacting with customers has changed. New digital channels enable organizations to gain and analyze all kinds of customer data, including social activity traces and monetize customer knowledge. They also enable viewing the customers from the social and family perspectives significantly extending the traditional customer profile. Comindware 360^° Customer Management solution provides:

• Consolidated 360^° customer profile including social and work context
• Support for complex relationships such as family, friends, work and social groups
• Full integrated history of customer interactions including social such as Twitter, Facebook, and other
• Real-time reporting, powerful analysis and forecasting capabilities