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How to Automate Lead-to-Cash Process

Whether your business is big or small, your sales agents use a bulk of both paper-based notes and technologies on a daily basis and it is crucial to ensure that every lead is handled properly and quickly. As your business grows or welcomes a work-from-home option, it becomes even more important to make sure that your sales agents are effective and deliver as many sales as possible.

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Run, Manage and Control Your Business Critical Processes in a Unified System

The lead to cash process is one of the most complex and business critical processes in the majority of companies. It spans marketing, sales, product development, delivery, finance, and supply chain departments with multiple supporting systems involved at different process stages. Workflow-based lead to cash solution provides management of processes and data required to support all stages and kinds of Lead to Cash business operations, including:

  • Assemble to Cash
  • Engineer to Cash
  • Lead to Order
  • Order to Cash

Common challenges companies address by lead-to-cash automation:

  1. Multiple sources of truth across systems and functions
  2. Lack of process visibility and control
  3. Data duplication and confusing document versioning
  4. Complex and sometimes manual processes along the value chain
  5. Inability to assess efficiency or forecast activity results

Lead-to-Cash Solution

Lead to cash solution based on Comindware Tracker allows for automation, management and optimization of complex interconnected business operations in a typical mid to large corporate environment. It provides Business and IT users with unlimited capabilities of designing, operating and optimizing highly changeable processes such as proposal, order and contract management.

Lead to cash solution by Comindware ensures its effectiveness through bringing together data, process and resource management across all departments and providing a digital collaborative workspace for all employees.

Key benefits of the solution:

  • Single source of truth enabled by unified digital workspaces
  • Quick and easy process configuration and capability to change it on the fly
  • Streamlined Data and Document management
  • Full process automation and efficiency control
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Workflow-based lead-to-cash solution by Comindware can be easily extended in order to handle customer order management in the same system. Comindware Tracker is also widely used for addressing service request management challenges and Chief Financial Officers enjoy using it as a flexible financial management software focused on effective collaboration across the company.

Elena Haidukova is an Online Marketing Manager at Comindware Inc., and a passionate advocate for empowering executive managers onward to workflow automation and running their businesses effectively.

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